“I’m on a horse” – the ultimate argument winner.
Social media scene has been buzzing on the recent popularity of the Old Spice commercials, featuring Isaiah Mustafa, a former football player, wrapped in a towel, bare-chested and delivering witty lines while performing some, i should say, interesting stunts that are so irrelevant yet so fun. This is one fun series of commercials that is not just successful on its own but one which combines social media to bring it to another level.
And personally I think they have chosen the right man for this. Isaiah (hmm..so yummy-looking) who can be a buddy to any man yet at the same time, makes most women go ga-ga over him, I mean, he’s so good-looking and with his killer body and sense of humour, it’s an ultimate combo. Like what he said:” he’s just one ridiculously handsome man.” I’m sure no one can argue with that.
It’s so successful that it has its own youtube channel – Old Spice Channel. Check out his ads and also some of his responses to comments (eg: from Ashton Kutcher, Ellen DeGeneres) posted on the internet
“Hello Ladies, Look at your man, Now back to me, Now back at your man, now back to me. Sadly, he isn’t me. But if he stopped using ladies scented and switched to Old Spice, he could smell like he’s me. Looked Down..Back up. Where are you? You’re on a boat with the man, your man could smell like. What’s in your hand? Back at me. I have an oyster with two tickets with that thing you love. Look again, the tickets are now diamonds. Anything is possible when your man smells like Old Spice. I’m on a horse“
